IF USED SKILLFULLY, MUSIC CAN SERVE as an effective tool of influencing attitudes and behaviors in a subliminal way. This veiled power of music imposes a responsibility on all practicing artists, especially those who have achieved celebrity status.

Khalid Ghayur is clearly an artist who understands this role in the social context—
a man who successfully merges his social consciousness with his musical talent.

Khalid’s songs link with the heartbeats of peace lovers, the homeless, the disinherited and the poor.